ISO 27001 Certification

ISO Benefits – Why & How to Promote Your 27001 Certification

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Last Updated on May 11, 2017

The popularity of ISO 27001 certification continues to rise, with ISO reporting a 20% increase globally for 2016—and the year-over-year growth rate in the US is a mind-blowing 78%. One of the major ISO benefits driving this ongoing trend is the increasing importance that potential customers place on a vendor’s information security posture.
For companies looking to grow their business volume, gain an edge in their marketplace, or even remain competitive with certified rivals, ISO benefits include multiple sales and marketing benefits in addition to its security, compliance and organizational maturity advantages.

How Other Brands Are Maximizing ISO’s Marketing Benefits

When potential customers are researching suppliers, ISO 27001 certification highlights a firm’s credibility and commitment to customer service. If global leaders like Google, Microsoft, Cisco Systems and Verizon are any indication, ISO 27001 certification is increasingly associated with building brand reputation and customer loyalty.
By comparison, a lack of ISO 27001 certification can be seen as a risk, especially in regulated industries. With so many high-profile data breaches in the news, ISO 27001 compliance can make the difference between winning and losing new business—or even keeping your existing clients.
ISO 27001 certification is recognized worldwide, so it can help open doors to attract international clients. By the same token, partners in the international supply chain are increasingly demanding ISO 27001 certification, especially as more countries and regions (e.g., Japan, India, the EU) are legislating stricter information security.
With all these ISO benefits in the offering, it’s important to let the world know about your ISO 27001 certification!
One company that’s doing a great job in that regard is Twilio, a cloud communications Platform-as-a-Service (PaaS) provider based in San Francisco Touted as “one of the most innovative companies of 2017” by Fast Company, Twilio shows off its ISO 27001 certification prominently on its home page. Click the associated “Learn More” button and you’re directed to a page about Twilio’s strong security focus.  Here it states explicitly that “Twilio’s ISO 27001 certification fosters trust and demonstrates an ongoing commitment to safeguarding data.”
Twilio also immediately followed up its ISO 27001 certification with a blog post and press release announcing the achievement. Both state explicitly what the certification is, why it’s important for customers, and why improving security is an important, overarching goal for the company.

More Ideas for Promoting Your Certification

The Quality Digest blog has a wonderfully comprehensive list of ideas on how to promote ISO 27001 certification. Some of their outside-the-box suggestions include:

  • Featuring the news in an e-letter or newsletter article from your CEO/CIO/CISO
  • Displaying your certificate in your headquarters lobby
  • Including a PDF of your certificate on your website for customers and prospects to download
  • Tweeting the news with a link to supporting web page content
  • Would a banner across the front of your building be over the top?

These articles also have some great tips for promoting your certification:

To find out more about how ISO 27001 certification can help your organization specifically, as well as what it might cost and the steps to get you there, contact Pivot Point Security.

ISO 27001 Roadmap ThumbnailISO 27001 is manageable and not out of reach for anyone! It’s a process made up of things you already know –
and things you may already be doing.

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10 thoughts on “ISO Benefits – Why & How to Promote Your 27001 Certification

  1. Neil Patil says:

    Good read….would like to add one more ISO certification gives a brand recognition also and lead to wins customer or visitors trust.

    1. Jeremy Sporn says:

      Thanks Neil and we agree with your additions.

  2. shashikant says:

    Great article related ISO 27001 Certification.thanks jeremy and keep it up.

    1. Jeremy Sporn says:

      Thanks Shashikant, appreciate the kind words!

  3. Mason Liam says:

    Firms practice ISO certification for diverse grounds however often fail to notice the fact that adding value to their business benefits their customers too! Think about issuing a Press Release to your management letting them be acquainted with about your certification and ISO certification consultants will advantage them.

  4. pro iso says:

    This blog is so nice to me. I will continue to come here again and again. Visit my link as well. Good luck

  5. AdlBelge says:

    thank you for the ideas you have provided a very useful post

  6. Suman S says:

    Great article Mosi Platt , thank you so much for sharing! Great discussion about the importance for a every business to have a Information security management system. Here in UAE we it has really helped risk management around the workplace.

  7. Skanda says:

    Nice blog !!!
    Thank you for sharing this blog which is really useful to know about the ISO benefits.

  8. Awesome! Amazing list of blog thanks you so much for sharing this awesome piece I always love to read. this is really helpful to us

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